How Fresh Heritage Grew from $0 to $60k per Month Selling Beard Oil

52 IN 52 - WEEKLY SPOTLIGHT
How Fresh Heritage Grew from $0 to $60k per Month Selling Beard Oil

Fresh Heritage, Instagram

Fresh Heritage, a personal care company catering to men of color, has rapidly gained prominence in the grooming industry. The brand's success story serves as an inspiration for aspiring entrepreneurs and highlights the power of a well-executed business strategy. In this case study, we delve into the journey of Fresh Heritage, discovering their unique approach, growth tips, and the key factors that contributed to their exceptional rise from $0 to $60k per month in revenue.

The Brand's Backstory:

Fresh Heritage was founded by two brothers, Jamil and Gamal, who sought to address the dearth of grooming products specifically designed for men of color. Drawing inspiration from the grooming traditions of their African ancestors, the duo embarked on a mission to help men feel confident in their appearance and project their best selves in every aspect of life.

The Three P's: Person, Pinpoint, and Promise:

In an interview with Gamal, Fresh Heritage's co-founder, he highlighted the company's approach to creating, launching, and scaling their products. The first "P" represents the specific person who benefits from their offering – men of color who seek high-quality grooming solutions. Fresh Heritage understands the unique needs and challenges faced by this demographic and tailors their products accordingly.

Identifying the "Pinpoint," Fresh Heritage tackles the problem of limited grooming options for men of color head-on. Gamal initially found himself resorting to products designed for women due to the scarcity of suitable alternatives. This realization led to the creation of Fresh Heritage, ensuring a tailored and effective solution to the pain point experienced by countless men.

The "Promise" made by Fresh Heritage to their target audience revolves around addressing their specific pain point. By developing products made for men's unique grooming needs and avoiding harmful ingredients, Fresh Heritage assures men of color that they can confidently invest in their grooming routines without any compromises.

From Side Hustle to Success:

Fresh Heritage began as a humble side hustle, generating modest sales of $8k over two years. However, Gamal's determination to solve a significant problem faced by himself and others propelled him forward. Seeking mentorship and guidance, he enrolled in the Start to Scale course offered by Foundr, which proved to be a turning point in his entrepreneurial journey.

Leveraging Paid Ads for Rapid Growth:

One of the key lessons Gamal learned from the course was the power of paid advertisements in scaling a business. By utilizing paid ads as a billboard to showcase their products to a global audience, Fresh Heritage rapidly expanded its reach and witnessed astounding growth. This strategic approach allowed the brand to efficiently monitor progress and build a strong customer base.

Growth Tips for Aspiring Entrepreneurs:

1. Get a Mentor: Mentorship plays a vital role in navigating the entrepreneurial landscape. Finding someone who has already walked the path can provide invaluable support and guidance.

2. Develop a High-Quality Product: A genuinely excellent product that solves a specific pain point is crucial for sustained success. Ensuring exceptional quality and catering to a neglected market niche can be a game-changer.

3. Seek Knowledge: Entrepreneurs don't have to reinvent the wheel. Learning from others who have already charted a successful course is essential. Invest in courses or seek advice from experienced professionals to gain the necessary insights.

4. Patience is Key: Building a brand takes time and effort. Focus on establishing long-term relationships with customers, avoid shortcuts, and stay committed to the process. The rewards will come, often exceeding expectations.

Fresh Heritage's remarkable journey from a side hustle to generating over $60k per month in revenue offers tremendous inspiration to entrepreneurs.

By identifying a neglected market segment, addressing a specific pain point, and utilizing strategic growth techniques, Fresh Heritage has achieved extraordinary success.

As an entrepreneur, following in their footsteps means embracing mentorship, developing exceptional products, seeking knowledge, and embracing the long-term vision of building a brand.

To see more fascinating founders and entrepreneurs, follow us on Instagram.