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Ericka Boone: Fashioning Fearlessness, Finding Authenticity
Kelli Anderson
December 22, 2023
52 IN 52 - WEEKLY SPOTLIGHT
Ericka Boone: Fashioning Fearlessness, Finding Authenticity
Amidst the sea of fashion trends, Ericka Boone, the powerhouse behind Live, Laugh, Bejeweled, shines as a symbol of style and empowerment. Fueled by years of frustration in the quest for perfect accessories, Ericka transformed her dream of crafting custom bold and classy statement pieces into a bold, vibrant reality.
Ericka's mission is clear and unapologetic: "creating BAD A$$, affordable, custom leather, and ethnic-inspired accessories for the woman and man that lives FEARLESSLY, laughs UNABASHEDLY and wants to look FANTASTIC while doing it!" Her designs reflect her commitment to offering unique, affordable, and head-turning accessories that empower individuals to express their most authentic, fearless selves.
“We want to make every woman feel as beautiful, as authentic, as much of herself in every possible way, in every day, in every space that she is in.”
At the heart of Live, Laugh, Bejeweled is Ericka's personal journey to authenticity, a journey she embraces and enjoys to its fullest. Her designs not only reflect her passion for fashion but also mirror her dedication to being true to oneself, encouraging others to do the same.
Beyond the world of fashion, Ericka has turned her success into a force for good. Proceeds from Live, Laugh, Bejeweled have played a pivotal role in supporting her niece's college education, who is a graduate of North Carolina Central University and is now a kindergarten teacher.
Ericka's generosity extends beyond family, as Live, Laugh, Bejeweled actively supports nonprofits with missions centered around empowering young women to pursue their educational dreams. By channeling her passion into a purpose, Ericka has created a brand that not only adorns but also uplifts and inspires.
Live, Laugh, Bejeweled has evolved from a passion project side hustle to a thriving business that was recently featured on Shop Essence and Essence.com.
By the way, did I mention that Dr. Boone has a Ph.D. in Neuroscience and is the Director of the Biomedical Research Workforce Division in the National Institutes of Health Office of Extramural Research?.....let’s talk about boss moves!
What started as making earrings for her mother, nieces, and friends, including me, has blossomed into a brand that celebrates the strength and style of women, who Ericka affectionately calls her “Bejeweled Baes”.
For women entrepreneurs seeking inspiration, Ericka Boone's story is a vibrant reminder that dreams can be transformed into reality with a mix of passion, authenticity, and bold fearlessness.
Live, Laugh, Bejeweled is not just a brand; it's a movement, and Ericka Boone is leading the charge, proving that entrepreneurship can be both stylish and socially impactful.
So, to all the fearless, unapologetic women entrepreneurs out there: live, laugh, bejeweled, and make every moment fantastic!
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