Hannah Bae Brings Diversity to Grocery Stores With Noona's Ice Cream

52 IN 52 - WEEKLY SPOTLIGHT
Hannah Bae Brings Diversity To Grocery Stores With Noona’s Ice Cream

Brooklyn, New York’s sweet revolution is underway, and it goes by the name of Noona's Ice Cream.

At the helm of this delectable venture is the spirited entrepreneur, Hannah Bae, whose unstoppable drive and boundless creativity have carved out a niche in the competitive world of frozen treats.

Hannah knew she would become an entrepreneur. "I couldn't work for someone else. I had too many ideas and dreams," she confesses. A self-described idealist, dreamer, overthinker, overfeeler, overachiever, and worrywart, Hannah pours her entire being, heart, and soul into her work. Her passion radiates through every scoop of Noonah's ice cream, and it's this passion that sets her creations apart.

Noona, which means "big sister" in Korean, came to life in 2016 after winning the best flavor award for the signature Toasted Rice ice cream at an annual NYC contest.

The brand's mission? To craft a line of Asian American ice cream flavors with a whimsical and playful palette, redefining the frozen dessert landscape.

Hannah's dream was to populate the grocery store ice cream aisle with flavors that not only tasted extraordinary but also told a story – her story.

From beloved classics like Black Sesame, Taro, Matcha Green Tea, and Yuzu to whimsical fresh takes such as Turmeric Honeycomb, Mochi Cookies & Cream, Red Bean Chocolate Chip, and Vegan Rose Ginger, Noona's Ice Cream invites customers to embark on a flavorful journey.

The inspirations behind these creations are deeply rooted in Hannah's Asian American upbringing and her commitment to crafting flavors that resonate with joy, struggles, and the shared human experience.

"Noona's is here to reflect the faces, flavors, and culture of America now and tomorrow while staying true to our roots," declares Hannah. The brand's slogan, "Trailblazing Asian American Ice Cream," encapsulates its mission to break new ground in the frozen dessert scene, catering not only to taste buds but also to America's diverse and evolving cultural landscape.

Noona's Ice Cream appeals to a generation of young entrepreneurs, echoing the easygoing and friendly tone of its founder. It's not just about indulging in delicious ice cream; it's about embracing a movement that celebrates diversity, authenticity, and the joy of savoring life, one scoop at a time.

So, the next time you reach for a pint of Noona's, know that you're not just enjoying a frozen delight – you're partaking in a flavorful journey through Hannah Bae's vision of a more inclusive and delectable world.

You can purchase Noona’s Ice Cream online or at your neighborhood grocery store.